Pitching my story about successful entrepreneur Rebecca Robertson to Scottish newspapers resulted in a number of pieces of coverage.
So you can see my style of writing, the actual pitch for this item is below.
Kinross Jewellery-maker achieves Global Success with Outlander Range
A range of jewellery inspired by the Outlander television series has led to a flood of orders from across the globe for a small Kinross business.
Rebecca, founder of Holly Silver by Rebecca, saw an opportunity and through her collaboration with stockist Fayre Earth in Falkland brought her idea to life. It is this entrepreneurial gift that has allowed Rebecca to transform her passion of jewellery-making into a hugely successful business.
The Outlander range is now extensive, but it started with a single statement piece – a bangle with the word ‘Sassenach’ hand-stamped on the inside. ‘Sassenach’ – a Scots word used to describe someone from England – an ‘outlander’ – is the endearing term used by the show’s main character, Jamie, to describe Claire, the lady he loves. This sentimentality is at the core of Rebecca’s art too. Rebecca takes pride in hand-making all her pieces herself, with her signature mark being the stamping and personalisation of each one with words that embody love, growth and connection.
“My art is really an extension of my emotions and my Self. Being able to connect with people and bring their feelings into words so that they too can share with others is amazing for me.”
“The show is an incredible love story and the fact that the pieces are made by a local Scottish jeweller and sold close to where the first series was filmed really resonates with customers.” Rebecca recalled.
The range has since expanded to use other poignant phrases from the script, such as ‘je suis prest’ (I am ready) and ‘da mi basia mille’ (give me a thousand kisses).
“They flew out the door – particularly sought after by my American customers, but I also have orders for England, Europe, Australia and New Zealand. I’ve since expanded the range to include rings and an Outlander-inspired wedding band, all of which are immensely popular too.”
To keep up with demand Rebecca has taken on more staff, as well as having moved into a larger studio and opened up a craft centre. Not only is Holly Silver jewellery sold through her website and shop but it can be found in many galleries and boutiques throughout the UK.
She added: “Being able to express myself through words and share my jewellery with others has transformed my life.
“I always dreamt of sharing my passion with others and being able to do it in a way that lets me give something back in return is really special.
– End –