Work

I’ve been in marketing for seven years, with a particular focus on content and copy over the last two. This experience has been instrumental in my being able to understand target audiences properly, where a customer sits in the funnel and what is needed to drive a positive response, allowing me to effectively modify language, tone of voice and positioning accordingly.

My words are used in a range of different places and for different reasons. Sometimes the information is quite factual and functional, other times it tells a story, engaging the reader to come on a journey.

Below are some examples of my work. Click through for more.


Product Listing

Copywriting about the portable pizza oven Roccbox for the standard listing, as well as Enhanced Branded Content on Amazon.

Social media

Examples of Instagram posts used to communicate the launch into Australia, community engagement, recipes and brand activity.

Proofreading

My client’s request was to proofread and edit a 60k word manual within a week on the computing framework Apache Spark.

Press

Press releases for Holly Silver by Rebecca, that generated coverage in both print & digital: The Courier & Kinross Newsletter.

Listicle

Newspaper article published in the Salisbury Journal, supported by a post on their Facebook: Things to do in Salisbury with a Toddler.

YouTube Scripts

Script-writing for the videos of an influencer’s YouTube channel. Videos varied in length from about 7 to 10 minutes.

Blog

SEO-friendly article announcing the addition of the Ferrari Portofino to the Avis Prestige Luxury car hire range. Example item – not published.

Website

EdUKaid is a charity working in Tanzania. I wrote all the copy and populated the site to improve the customer journey and facilitate donations.