You’ve spent hours getting the look and feel of your website just right. It embodies your brand with striking imagery that took lots of editing and reshooting to get on point and you’ve finally nailed the language to convey your message. But will the website appear when someone searches for your product?? Website SEO is what will make your site start ranking.
What is Website SEO?
68% of online experiences begin with a search engine. SEO, as the name, Search Engine Optimisation, suggests, is about enhancing all aspects of your website so that when someone enters a term into Google, or even Bing, (yeah, I know, it still exists!) the search engine deems your site the best suited to deliver the customer what they want. It’s an intricate mix of elements that make one site top dog compared to another.
How to Con Google with Website SEO
A year older, a year wiser. Google has upped its game over the years and it is no longer ok to stuff your webpages with keywords. Oh no! Clever Google can spot what you are doing a mile away. You still need to give search engines clues as to what your page is about though. Front-loading keywords into H tags, title and primary paragraph, as well as into meta title and description, signpost what is important.
LSI (Latent Semantic Indexing) keywords (conceptually related terms to your main keyword) pad out the content at a deeper level. And don’t forget the ‘hidden’ locations, like image alt text. You should be giving images accurate descriptions as it is because that’s how people with restricted vision can understand what is displayed on page, but Google gives you brownie points for them too.
So, the reality is, there is no way to pull the wool over the googlie eyes.
Get Your Website Performing at its Optimum
According to Impact Learning Centre high-quality content and link building are the two most important signals used by Google to rank your website for search. If you are just starting out, getting another high authority domain to link to you is going to be hard work. But there is no excuse for not getting fresh, interesting and well-formatted content out though.
SEO basics actually force you to make content easier to read; it improves user experience. Proper formatting is favoured because it makes the copy more digestible. One long paragraph of text, without subheadings or images – especially on mobile – is uncomfortable to the eye. Watch your bounce rate rise!
Keyword research also funnels the mind. By considering which phrases people use online to find what you sell you can make your homepage, webpages and blogs more relevant to the target market. Get the right audience to site and you are on a winner to driving leads, sales and conversions.
Search engine algorithms can seem like some sort of impenetrable code. There is a lot to it but make yourself a list and work through each step. Small changes can result in recogniseable improvements, inching your site up the SERPs and past the competition. If your main method for driving traffic to your website is through search, then SEO is a must.
Drop me a line if you want some pointers for where to start.